Zapper, a young company based in London, has launched a crowdfunding campaign on Kickstarter.com for its latest invention: ZapBox, a Mixed Reality headset for 30$.
Lets start by defining Mixed Reality. Mixed Reality is a combination of Virtual Reality and the real world.
Wikipedia defines Mixed Reality as the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real-time. Mixed reality takes place not only in the physical world or the virtual world, but is a mix of reality and virtual reality, encompassing both augmented reality and augmented virtuality.
Mixed Reality has got a lot of attention the last few months because tech-gigant Microsoft is developing a Mixed Reality headset called Microsoft Hololens. Microsoft Hololens is a 3000$ stand-alone MR (Mixed Reality) headset.
Its capabilities impress almost every one and it is a glimpse to the near future. Its price is what will probably keep it from being the next mass-production hit and I think you will not see it hanging under christmas trees for the next years to come.
That's where ZapBox comes in. ZapBox is a MR headset for 1% of the Hololens price: 30$.
A Google Cardboard, a wide-angle lens with clip and a couple of printed papers will do the trick. Off course the real magic is in the software.
To get started, users download the free app and insert their phone into the ZapBox headset, similar to other cardboard headset solutions. ZapBox includes a cardboard headset, handheld controllers and a set of “pointcodes”. These pointcodes allow your position in a room to be tracked, enabling a “room scale” experience with content that reacts to your movement. This virtual stage within your physical world is capable of displaying all kinds of amazing interactive content with near-limitless possibilities.
ZapBox’s launch is supported by Zappar’s content creation platform, ZapWorks. ZapWorks gives everyone from casual hobbyists to career developers the chance to create content for ZapBox. If a creator has a vision for a Mixed Reality experience, ZapWorks supplies the tools to make it happen.
Country of origin: London, UK
Attention: Participating in a Crowd funding project is not free of risks. Please be aware that by pledging for a kickstarter project you do not have the same consumer rights you have regularly when buying a product.